Digital Marketing

Who this course is for

✔️ Entrepreneurs
✔️ Business owners
✔️ Anyone seeking to develop or refine their digital marketing expertise

What’s Included

✔️ Unlimited access and attempts
24×7 support✔️

Learning Outcomes

✔️ Performance insights and feedback based on your in-simulation decisions
✔️ Opportunity to experiment with various marketing strategies
✔️ Understand target audience behavior and tailor marketing strategies for maximum impact
✔️ Cash flow in practice
✔️ Different conditions of payables and receivables; managing VAT
✔️ Understanding working capital
✔️ Master key digital marketing channels and their functionalities (SEO, SEM, social media, etc.)

Skills Portfolio

Digital marketing strategy formulation

Campaign budget allocation and management

Data analysis and interpretation for marketing purposes

Content marketing creation and management

Social media marketing and advertising expertise

Search Engine Optimization (SEO) and Search Engine Marketing

Email marketing automation skills

Supporting Material

Videos

How does it work?
Module Introduction
Get to know your company
Layout of the systems
Section information

Subject-Focused Videos

Marketing segmentation
Digital marketing strategy
Price discrimination in the B2C segment
Social media’s role in digital marketing
Selecting the right social media channels
Social media platforms in digital marketing (overview)
Case study: Social media channels in digital marketing plan
Influencer marketing
Search Engine Optimization (SEO)
Review of economic operations
Marketing channels
Dilemmas in marketing communication
Marketing goals
Marketing indicators
Cash flow management

Articles

Introduction to cost structures, cost categories
Introduction to simplified report
Introduction to the basic concepts of cash flow
Introducing products/services to the online market
Use of online marketing channels
Interpreting / applying market segmentation
EBITDA, EBIT, EBITDA margin, EBIT margin
Profit and Loss Statement
Balance Sheet lines
Marketing strategy and marketing mix
Pricing methods

Discover the fundamentals of marketing your products/services online through the creation of social media channels, strategic pricing strategies, understanding of content marketing, analysis of budgets and returns, and expansion of a customer base.