Who this course is for
- ✔️ Anyone new to the business world (entrepreneurs, aspiring business owners, recent graduates)
- ✔️ Individuals seeking to refresh their foundational business knowledge
- ✔️ Professionals looking to broaden their business understanding
What’s Included
- ✔️ Unlimited access and attempts
- 24×7 support✔️
Learning Outcomes
Understand core business concepts (finance, marketing, operations, human resources)- Develop essential business planning and decision-making skills
- Learn how to manage resources effectively (budgeting, inventory)
- Gain insights into financial management principles (profitability, cash flow)
- Understand the importance of marketing and customer relationships
Skills Portfolio
Business planning and goal setting
Financial management (budgeting, cash flow analysis)
Operations management (resource allocation, inventory control)
Marketing fundamentals (understanding target markets, crafting)
Customer service principles
Supporting Material
Videos
- How does it work?
- Module Introduction
- Get to know your company
- Layout of the systems
- Section information
Subject Focused Videos
- Marketing segmentation
- Pricing Strategies for Digital Products and FMCG
- Price discrimination in the B2C segment
- Review of economic operations
- Marketing channels
- Dilemmas in marketing communication
- Marketing goals
- CPM definitions, explanation of KPls
- CPM example
- Marketing indicators
- Cash flow management
Articles
- Use of online marketing channels
- Introduction to cost structures, cost categories
- Introduction to simplified report
- Introduction to the basic concepts of cash flow
- Introducing products/services to the online market
- Interpreting / applying market segmentation
- EBITDA, EBIT, EBITDA margin, EBIT margin
- Balance Sheet lines
- Marketing strategy and marketing mix
- Pricing methods
Entrepreneurship Skills
Discover the fundamentals of business through this course, which covers key topics such as cost structure, cash flow, online marketing, hiring strategies, organizational structure, growth, product development, financial management, and more.
العربية 
English